What information do we collect?

We collect information from you when you place an order, subscribe to our newsletter, fill out a form or visit our website or web portals. When ordering, or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously. When you visit our website, for protection and logging purposes, your IP address may be logged by: our server log, any forms used on the site & any 3rd party services we utilize for remarketing and advertising purposes. We do not rent or sell this information; it is used solely for advertising and technical troubleshooting purposes. 

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

• To personalize your experience
  Your information helps us to better respond to your individual needs.
• To improve our website
  We continually strive to improve our website offerings based on the information and feedback we receive from you.
• To improve customer service
  Your information helps us to more effectively respond to your customer service requests and support needs.
• To send periodic emails
  The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.
• To provide you with targeted advertising based on your interaction with our content.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by: 

• FACEBOOK – https://www.facebook.com/settings/?tab=ads

• GOOGLE – https://www.google.com/settings/ads/anonymous

• BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, visitor information may be provided to other parties for marketing, advertising, or other uses as described above. 

How do we protect your information?

We implement a variety of layered and other security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.